Festivals attract large numbers of all different types of people. By having your business present at such events you are expanding your target market, as it is very possible that there will be individuals attending that may have never heard about your business before. It gives you an opportunity to showcase your products and convince the public that your product is desirable. It also allows you to check out the competition. You can compare and contrast the various different strategies that other business might have in place, giving you new ideas for your own brand and helping you keep up to date with the market.
Festivals attract established owners, that may be interested in buying your product and selling it in their stores/restaurants etc. The volume of people who attend festivals is usually a much greater number than any business would see in one day. Therefore there is more opportunity to sell products and in turn make money! Connections are made and clients are gained from getting your business involved in various food festivals, an opportunity that should not be missed!
Below are some of the food festivals that will be taking place around the Dublin/Wicklow area throughout the year:
Visit the pages highlighted above to get more information on the festivals, including application deadlines.