Ever wonder why Barbie dolls have consistently sold well over the years....?
Yeah, neither did I but they have. It is because everything that goes into making up the Barbie doll range - the cars, houses and clothes all have some sort of bright, flashy colour to them. They're eye-catching.
Food labelling works in the exact same way. If done right, your label can tell the brand's story for you. A great example of this is Tessemae's, an all natural salad dressing brand founded by three brothers in the US.
What I like about Tessemae's labelling is that it's simple, colourful and youthful. The branding stands out on the shelf and in my opinion appeals to a younger, more health conscious consumer. When I think of 'cool' Irish food products, I struggle to name any. Cully & Sully maybe......just maybe
With competition on the up and supermarket shelf space at a premium I think it is imperative that Irish brands focus more attention on their branding/labeling in an effort to stand out from the crowd and appeal to younger, more savvy shopper.
If you'd like to talk about your food product, business or idea feel free to email me at firstname.lastname@example.org